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Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. Megan (@meganthemeganerd) 4. magazine. Apart from being a talk show hostess Lili, one of the top Latina influencers 2022, also enjoys designing clothing namely her collection Rosa Clara which offers sophisticated styles influenced by Cuban culture specifically tailored towards curvy figures; plus it benefits charities dedicated to helping cancer patients via its yearly campaign Batalla Contra El Cancer. For example, many Hispanic YouTubers focus on topics such as immigration, racism, culture, language, and education. Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. Lola wishes to inspire other moms to stay fabulous despite juggling different roles and to continue to pursue their passion. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. In 2016, he won the Play Awards as YouTuber of the Year, and was included in Time Magazines list of next-generation leaders. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. His impressive works have earned him multiple prestigious awards. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Her internet success has also opened many new doors of opportunity for her, including singing and acting. Anna Shumate (@annashumatee) 8. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. Lorraine C. Ladish. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. Widely recognized as one of the Top Latin Influencers is Peruvian-American social media star, Salice Rose. 1. This is particularly true of the Latin population within the United States. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. Opeoluwa (@opeoluwa_oos) 7. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. She also created her Vine account where she started posting short comedy videos that further increased her popularity. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Organization: Healthy Hood Chicago Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. Rudy Mancuso 8. She posts pictures from all the best spots in the city that will make you really appreciate your home town. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). These data suggest that the Hispanic/ Latin consumer market is the largest ethnic market in the U.S., making it a viable target for brands to tap into. As a part of the Afro-Latinx community, Ada co-founded Botanika Beauty in 2019 with a desire to help other Afro-Latinas feel more comfortable and confident with their hair. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. Her eponymous channel, which she originally named lady16makeup, has now over 24.3 million followers worldwide. The creator of Badass x Bonita uses her voice and platform to advocate for the immigrant, LGBTQ+, BIPOC, survivors, Mujeres, and oppressed communities. The United States has a long and rich history of Hispanic influence, both in culture and the media. Andrea Espada, whose real name is Andrea Rincon Estrada, is a Colombian internet and television personality. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. As a child, Sasha envisioned herself being a singer someday. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. Her passion for photography, creative direction, design, music, writing, modeling, and style gave birth to her lifestyle blog, Natalie Off Duty, where she mainly shares her stories, inspirations, and projects. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Adrian Alejandre is more than your typical counseling and family therapist. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. In total, more than 170 members of our community have been recognized in this edition. View this post on Instagram A post shared by GERMAN (@germangarmendia) Thats when she realized she could turn her talent into a stand-up comedy career. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. ELIZABETH RUIZ @elizabethruizxo (505K), 31. To see the complete list of the50 Most Influential Latinosclick HERE. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. Her organization elevates the conversation around wellness inclusivity by cultivating conversation, clothing, and community. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. Jenny Lorenzo. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. To approach this growing market, brands need to understand the Hispanic consumers, who they are, and what they purchase most frequently. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. Gabriela Garcia is the founder and editor of Modern Brown Girl. Take a look at some of the great Hispanic artists that have shaped Western art and culture. These influencers are a powerful force in the world of marketing. Amplifying brown voices, one story at a time. Reina Castellanos. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. Lele is a one of top Hispanic influencers in the world who also released her own music, modeled for various leading brands, and co-authored a novel in 2016. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types. We need to be the lead and not the sidekick. Also as one of the most prominent and well-known Latina Instagram influencers, Gina Rodriguez is unafraid to speak her mind, and her followers admire that her. CARLA NUEZ @carlanunez_ 102K (Top Hispanic Influencers), 47. She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. The campaign aims to directly support entrepreneurs that have been left behind by economic relief programs specifically, women, people of color and undocumented entrepreneurs. Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. Why do brands love working with famous Hispanic influencers? The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. Latino food is now considered the third most popular food in the U.S. after American and Italian, with 15% of main meal items featured on menus being Mexican-inspired. The answer is an emphatic yes! With her determination and hard work, her social media following grew enormously, and she was named Ryan Seacrests Best Beauty Guru of 2013. She also has a total of 3.5 million followers on social media worth. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Suite 3200 They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. 1-877-812-1590, John R. Boehm, Stephen J. Serio, Bloomberg and provided photos, The Most Powerful Women In Chicago Business. Political strength, in fact, might well be the community's biggest gain over the decades. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. This list profiles a half-dozen political leaders, four of whom have run for mayor. Ximena Larkin is a freelance writer and founder of C1 Revolution, a communication consultancy started in 2014. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. She is one of the most popular Latina influencers 2022, and has been featured in international magazines such as Vogue Italia and Hola Mexico! This Dominican-American technology reviewer keeps her audiences abreast of the latest Apple and Google gadgets in the market as she dissects the products, provides the pros and cons, and discloses how they can affect everyday life. Latin influencers have taken the social media world by storm, and over the last decade, they have become increasingly in demand in digital marketing campaigns. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. Since she became a mom, her career path and priorities have drastically changed. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Before her internet fame, Julie worked as a fashion editor and stylist. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. She also worked as a short film actress and made a guest appearance on the TV talk show Noches con Platanito. Also created her Vine account where she uploaded videos about hauls, challenges and... Director, videographer, and education such as immigration, feminism, and community racism, culture,,. Internet and television personality they are, and community both in culture chicago latino influencers the media also as. Latino neighborhoods are known for their colorful and innovative street art, from massive to. Join our free community to get access to the latest news and resources, engage influencers... Population within the United States JC Penny, Forever 21, and widely. 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