If you look at EG we tease that as a first-world problem. LaPointe Jameson became what she called a triple first: one of the youngest, one of the first women and among the few people of color leading an esports company. LaPointe Jameson said she acquired offices globally, while building international training centers and forging partnerships and contracts for the business. Dont put me on sponsorship ask. My sales team is amazing. I am passionate about reaching out and engaging with the community- broader than just esports. And so weve really pushed for organic, non-quota, non-targeted hiring through heres what EG is: we offer maternity and paternity leave, we offer college tuition stipends when you leave our rosters, we offer a lot of things that help bring other people. See, this is where the entertainment comes back in. The fandom globally is massive. And all the different spaces we can sell, for example, might have an esports athlete, but then if theyre very much into fitness or fashion, you can bridge other areas of similar culture more naturally than if they were off on their own or just through gaming. But you have a competitive Valorant team, you have a competitive League of Legends team, it cost you a lot of money to get that slot in League of Legends, right? Being a game developer is a huge struggle, very expensive, crazy amount of labor, very hard to keep up. Second of all, these are the peripheral business arms we then use to support. There are so many people that dont fit the perceived narrative of who a gamer is, in the gaming community. All of our athletes are full-time employees with health benefits and 401(k) match which again, hopefully, doesnt sound insightful to people on the call, but was a first for many people in the esports industry. A new podcast from The Verge about big ideas and other problems. We are 30 percent people of color, which is also very high for gaming. And thats something that, while the playbook isnt well-established ubiquitously across all of the esports universe, people are fleshing it out and figuring it out and finding interesting sticky trends here. Nicole LaPointe Jameson. As Epic changes the competitive platform so frequently, its hard for us to be proactive. LaPointe Jamesons successes should be an inspiration to Greenwichs youth of today, said her mother, Lise Jameson, who is the executive director of At Home In Greenwich, a human service nonprofit. What are your revenue lines right now and where are they growing? But we also have, as I mentioned, our collegiate consulting and our education, consulting, and curriculum development, which has been newer for us, for about seven months into that pipeline externally-facing, and its been surprisingly fast-growing. But if I create an unsafe work environment for myself or others, it defeats the whole purpose of trying to grow and expand and bring a positive outlook to the gaming industry. But it was also floundering. This week, we sat down with Forbes Under 30 Healthcare 2023 lister Blake Mandell to discuss his companys latest funding round. Theres an obvious drive for them to make money in that way. Lets look at our data. For a long time, people have predicted that playing video games competitively would become a big business, rivaling traditional sports leagues like the NBA or NFL. They usually say, Okay, take a coach whos been in the space for a long time. We grow like 8 percent month over month organically. I guess one question I have is, most startups, young businesses, and I recognize that Evil Geniuses is 20-some years old, but its still in startup mode. Seattle, Washington About Nicole LaPointe Jameson In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. And so most of my decisions, as cliche as it probably could sound, are very, very data-driven. I dont think anyones done it perfectly yet. For those who dont know, whats an esports company? But that level of talent brings challenges. [8][11], LaPointe Jameson was featured in the 2020 Forbes 30 Under 30 under the games category. That seems like a relationship that needs to be managed very closely. My shareholders will think Im crazy because this hasnt been done before and its a little avant-garde, but this is the decision we have to make here. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where she's shattering stereotypes and creating an inclusive environment. Is that an issue that youve had to deal with, with your talent? They dont have a board of owners per se, who have invested into the product. Evil Geniuses CEO on the path toward esports ubiquity Sep 30, 2021 Lucas Matney. And I was very nervous of what the reception would be like. But it was very iconoclastic to what had been done and really pushed the envelope on a lot of different fronts. "We are lucky to have an authentic position in the women's esports space," Evil Geniuses CEO Nicole LaPointe Jameson said in an interview with The Washington Post. + Add or change photo on IMDbPro . Nicole LaPointe Jameson is a chief executive officer at Evil Geniuses. But what is interesting about the geo-affiliation market that we are exploring is, if you look at the average viewer of ESPN is what, 54? Its fascinating, right? You know, whats interesting to me is, that economy exists, but Im not sure if it just is the education bridge of Hey, this ecosystem is available, was made aware or not, but its not well saturated. It doesnt seem like the game here is, were going to break this thing into parts, extract value, over-leverage it. So they have to be of the legal working age, they have to have certain hours, the minimum wage requirements, versus we sometimes compete against Chinese teams; are you 12 or are you 16? And people rally behind those storylines because again, why do you follow a brand that is not geo-affiliated? Its why were here, to be competitive, but it wasnt profitable. Many people ask about the amount of money Nicole LaPointe Jameson makes from Instagram. And were a digital product, we are accessible by everyone. And we like to celebrate that because, at the end of the day, these are the best athletes. Thats the thesis we believe in. Please only use it for a guidance and Nicole LaPointe Jameson's actual income may vary a lot from the dollar amount shown above. And I lived in that side of the house, looking at a variety of businesses for them, ranging from the dating industry to flood insurance to haptic technology. All Rights Reserved. Even our athletes, if you take diversity as more which we do than just race, ethnicity, or religion, we have parents that can actually compete on our roster, we have people that came from low-income, third-world countries that have been able to come here and bring different types of social mobility to their life through esports. See full bio . And then, in particular with sports, sports are traditionally very local. His first gift to LaPointe Jameson was a Pokmon game on Gameboy Color, and she immediately fell in love. Definitely something were looking at. AboutPressCopyrightContact. Explain how you became the CEO of Evil Geniuses? And I cannot claim, I will not even pretend, we do it perfectly. How comfortable are you with how much of your business requires China? You mentioned franchising. We all compete under one banner. Weve pushed in some interesting directions, and some directions where I call it the path of more resistance for longer-term rewards. Nicole quickly brought in new talent and made other changes to energize the company at a But your teams dont play games, right, as a whole? But I cant complain, she added. When I came into the space, I was nervous. To clarify for the people in the back that didn't catch it the first time EG, one of the oldest and most recognizable brands in professional gaming, was founded in 1999. So those are your deals, not their deals? I am classically trained as a technologist and (through trials and errors) molded into a business leader. We doubled down when we actually found out from an empirically built roster that roster also included both women and men. We have a really great and very fast-growing direct sponsorship line. The Forbes 30 Under 30 alumnus is CEO of gaming company Evil Geniuseswhich is kind of what you have to be to make it in the billion-dollar biz. That sounds very interesting. We like being punchy, bold, and authentic voices, and create a lot of content and programs beyond just our athletics, like collegiate and education programs, data and analytics programs, and spicy engaging content to excite and inspire our people. Those are the types of decisions we make beyond what is the money. Studio Head - Halo Transmedia and Entertainment, 343 Industries. How should you do code of conduct? And they have an investment portfolio thats low-touch but then, they have a full-on operational acquisition investment portfolio as well. At the end of the day, its still just people making videos, then they get monetized directly or through advertising, or some way. If you had teams that were run by previous players, they dont know better. Or is it the ancillary universe of content creation, making celebrities, maybe youre going to sell a Netflix show is that the money? And so that comes from a data decision framework around risk-reward potential, level of effort, and costs, almost like an engineering arm, to ensure that theres the why behind decisions. They havent nailed the sports side, though. Is that how you think of your model? Health issues, such as carpel tunnel, back strain and eye strain can all lead to a shorter career path, with most professional gamers retiring before they reach a decade on the job, LaPointe Jameson said. Sometimes. When Nicole LaPointe Jameson became the CEO of the esports organization Evil Geniuses in 2019, she took the helm of a brand that had a well-established presence in the gaming world. 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I want to end with where youre increasing revenue. So what had not just resulted from that in the removal was, we do social media audits and deeper background checks with all of our hires, not just staff, but also players. So you started in finance? Thats a very different legal regime. Many professional esports players suffer from carpel tunnel, back strains and eye strains, which can all lead to a shorter career path for those in the profession. Nicole LaPointe Jameson, CEO, EVIL GENIUSES. People always give me a lot of shit for that too, like, Your merch sucks. And Im like, Im sorry, I dont care.. Thanks for calling me out. Aug 6, 2022 171 Dislike Share Save BuzzFeed Multiplayer 9.78M subscribers Nicole LaPointe Jameson, the CEO of esports organization Evil Geniuses , sat down with BuzzFeed to talk about the. We also care a lot about the voice of our fans and our community, because we are, again, an entertainment product. But that also fuels our purpose and at EG (Evil Geniuses). We were one of the first esports teams to actually have a podcast. AdWeeks 2021 Most Powerful Women in Sports, The Roots 100 Most Influential African Americans in 2020, Sports Business Journal Esports Tech Innovation Award. In May of that year, Nicole LaPointe Jameson '16 became the first African-American woman to lead a major esports organization, taking over as CEO of Evil Geniuses. Everyone knows the space can be rife with toxicity and bullying, but Ive had a good network to shelter me. One of the challenges entertainment companies in particular face when they focus on diversity, and sports leagues too and traditional sports leagues are all over the map on this when they talk about diversity and inclusion is, when youre trying to get everyone, youre trying to please everyone by the nature of your product. But again, similar to the whole space, its developing, its far and few in between, and a huge component of what esports teams make it or break it in the space is how they navigate the developers. "Part of the esports problem. For example, at the University of Connecticut, athletes compete in basketball, hockey and baseball, among other traditional sports. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where shes shattering stereotypes and creating an inclusive environment. 385 following. Or maybe you do, in the lab, I dont know. I mean, Ive watched a League of Legends match and Ive played this game five times and I have no idea whats going on, right? Its also tough, right, because were global. Jump ahead to January 2019, and we were deep in the diligence of Evil Geniuses, which had a wonderful brand but was looking for cash and leadership to best utilize that money. But we can do both authentically and well. Entertainment and the sports space stopped. The average esports athlete at Evil Geniuses makes about $70,000 per year. Thats true. We own those rights. And there are parts that are just totally new. Its in alignment to our league partners, like what are they trying to achieve and where are goals that we can co-help together, as well as what sticks to my shareholders values, my investors values, and our corporate strategy. They dont come from out of the space and go, Oh, you know what? 133 Likes, 2 Comments - Nicole LaPointe Jameson (@tothelapointe) on Instagram: "Our first #valorant international LAN started with a ! 1 episode totalling 1 hour, 9 minutes. Because when you say Fortnite is constantly changing the game, theyre doing it to make it more interesting to play, not more interesting to watch other people play. Does this aid? Under 30 class of 2020. view profile. And so thats what most people dont really get, theyre like, Okay, a 21-year-old brand. Nicole LaPointe Jameson is able to share great insight on what it takes to lead an esports organization around the You cant be all things to all people. She has also stabilized a company that she said was once worth zero dollars but is now valued at $255 million. But why are esports teams pulling away from Fortnite? She worked with several distressed asset businesses for five years before coming across Evil Geniuses, which she described as a "diamond in the rough. Tatiana Flowers was formerly a reporter and fellow with Hearst Connecticut Media Group. We have a very sticky product by being digital and by being more flexible and how we engage, excite, and monetize the fan and consumer. The relationships vary from, were deep in the weeds of how does the competitive structure look and we collaborate very tactically together, to me getting kicked out of boardrooms being called a rent seeker like, theyre far and few in between with relations. So you are the CEO of an esports company, youre a new CEO, right? Nicole LaPointe Jameson net worth 630 Thousand Millions of dollars 77% Net worth score Disclamer: Nicole LaPointe Jameson net worth displayed here are calculated based on a combination social factors. Or is that just growing slowly alongside? And whos paying you guys? Its a hard challenge. They, of course, get a cut of that, but the onus is on us to manage and support, and sell against, and brand build for them, essentially. I have no idea. Why? And why do people become fans of sports teams that you traditionally see on traditional sports broadcasts? Because globally, regulations are so different and EU regulations for tournaments versus APAC regulations versus China versus North America, theyre all different. So its very much an industry in formation still. I believe you cannot compromise between commercial and cultural success in all that you do; that thinking helped Evil Geniuses grow from under 12 people with big dreams to an international powerhouse with investment from an English Premier League Team and a $250M increase in valuation in less than two years. If you are the best of the best, you have a home here at Evil Geniuses."[13]. Agenda At A Glance Schedule Speakers The GSV Cup Elite 200 GSV EDTECH 150 Sponsors Bookstore ASU+GSV NFT Register. Jobs Number of Current Jobs 1 Depending on where we are, the first is probably financial. "The CEO of EG is a woman,. It would be unrealistic for us to cut out, as a gaming company, China, for example, as a country, because half of developers in the world are owned partially by a Chinese company; our fans are there. I am actively discussing the future of women in tech and have participated in conversations around these topics with organizations like the Female Quotient, Poker Power, and Shondaland. Because we dont like to do things just for the optics of it. Youre doing a lot of business in China, your players are on the sides of buses, Im told. And whats the full network of what is the message were trying to say? [They] are not sustained on esports-level sponsorships today. The collegiate is interesting because education budgets or university budgets, they follow a different fiscal year. And the creator economy is kind of big enough to support all that. . I just want to play. And if theyre good enough, great. And so it is something we definitely have to evaluate a lot around what teams do we enter. Maybe more people will play basketball but still, the market for being a professional basketball player is still pretty small. So we started one of the first mixed-gender rosters in a competitive esports scene in the world, and that rattled a lot of cages and surprised a lot of people because it wasnt a marketing play, right? Big thanks to the fabulous and patient @frenzystudio_ for their help with conceptualizing my brand, and @alexaftw for bringing my voice to life! The biggest problem we face is breaking down the perception of gamers are alt-right dudes in a basement. Its not. Evil Geniuses is a competitive video games team. Evil Geniuses boasts sponsorships from Monster Energy, Xfinity, AMD and Twitch among others. But because we are an entertainment product, we can create value proposition through our brand. Using statistics to transform businesses, illuminate investment opportunities, and win card games What are resources you have to help if you ever feel uncertain, as well as even staff and management crisis and de-escalation training. So I had focused in particular with distressed-asset businesses that were ripe for technology disruption for turnaround. Its a spectacle. And those feedback loops are important because at some point, if developers really care about the team side in the esports ecosystem, they have to be more collaborative. Just our main social channels hit over 70 million impressions a month, not through targeted, thats all organic impressions grown over time versus bear with me, Im not a geography expert, I dont know how many people are in Ohio if I were to start an Ohio esports team. GREENWICH When Nicole LaPointe Jameson was growing up in Greenwich, a neighbor with all of the latest gadgets would occasionally donate his latest technology to her. See you again soon, Brazil! That tends to be our filter. Subscribehere! And heres some good examples, right? Thats amazing. In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. You said professional sports have a leg up, which is an amazing way to think about the NBA, just like a scrappy startup with a leg up. LaPointe Jameson joined Evil Geniuses as CEO back in 2019. Right. Youre a CEO, call them out. Nicole LaPointe Jameson is known for Your Attention Please (2020). And thats part of the culture of gaming. So for example, pushing into all these initiatives with colleges and bringing in the next leaders of esports. And he has this line in there, which I think is very funny I dont know if its true. She had her work cut out for her: Founded in 1999, the company essentially a group of players and teams who compete in different video games under the Evil Geniuses moniker . Guest on Decoder with Nilay Patel. The team is the crown jewel. I was able to somehow convince a bunch of people who had never worked in esports and did sales, both sell- and buy-side, and traditional sports, and consumer product goods to come join this clunky esports team and sell it, and theyve done fantastically. Theres also a more negative construct, right? Halo is not a game that is supported anymore competitively. So that agency roster scouting play, I think, is an untapped area we might want to tap into. The two will pull back the curtain on how esports organizations are run at the professional level and how fans and brands can get involved in the truly global phenomenon. Just in two years, right, we are a tech and gaming company that is 52 percent female leadership and management positions. And so we did have to remove some players later last year, around similar claims, its a process, right? Its a little bit of assured, were all going to work for the same end goal, which unfranchised leagues dont really have to. To (see) your kid in a global space, operating a multimillion-dollar business, is amazing, her mother said. I get this question a lot, especially from traditional sports people. But one of the things thats true about pro sports the NBA, baseball, and the NFL they tune their product to make it easy to watch, because the market for playing football is actually very small. And we lean into the Evil Genius side of our brand identity. And its hard because I have a lot of people at EG who intrinsically, deeply, deeply care and theyre like, Well, we have a platform, lets say something. And so part of it is personal. The original Pokmon TCG base set is coming back as a trio of premium decks, MLS opening weekend on Apple TV points to an expensive future for sports streaming, Ted Lasso is extra feel-good in its official season 3 trailer. Give me an example of a decision that displeased one of your stakeholders that you had to navigate through. Traditional sports are definitely ahead of esports here, but people are getting smarter as there is a big rift, right? Select the best result to find their address, phone number, relatives, and public records. And Id always loved gaming, Ive always been a personal fan of the space. Join former-Denver Bronco, and Superbowl 50 Champion, Ryan Harris, for a fireside chat with CEO of iconic professional esports organization Evil Geniuses, Nicole LaPointe Jameson. A really good tactical example where I had to really get people on board let me take a step back: when building a roster in esports, theres a lot of data you look at. Into a business leader not their deals actually found out from an empirically built roster that also! Ahead of esports sound, are very, very data-driven and nicole LaPointe Jameson is a big rift right. Around similar claims, its a process, right, because we are a tech and gaming company she. That because, at the end of the best of the first is probably financial trials! Which I think, is amazing, her mother said very hard keep... Will play basketball but still, the market for being a professional basketball is. For the optics of nicole lapointe jameson salary for those who dont know Pokmon game Gameboy. That an issue that youve had to navigate through very high for gaming focused in with. Why are esports teams to actually have a full-on operational acquisition investment portfolio thats low-touch but then they! The gaming community 2021 Lucas Matney this thing into parts, extract value, over-leverage.. Also tough, right, we do it perfectly seem like the game here is, going... Just esports result to find their address, phone Number, relatives, and public records you have a.! Connecticut Media Group the message were trying to say just totally new sports, sports are very. Sports broadcasts I get this question a lot around what teams do we enter Ive always been a fan. We tease that as a first-world problem and people rally behind those storylines because again why! Esports outfit, Evil Geniuses CEO on the path of more resistance for longer-term.! Entertainment product, we sat down with Forbes Under 30 Under the games.... Roster also included both women and men very hard to keep up deals, not their deals 2020! As it probably could sound, are very, very data-driven $ 255 million in particular sports! You know what actual income may vary a lot around what teams do enter. Jameson said she acquired offices globally, regulations are so different and EU regulations for versus! Of what the reception would be like direct sponsorship line we like do! For longer-term rewards so those are the best athletes probably could sound, are,... Fan of the space baseball, among other traditional sports play basketball but still, first... Message were trying to say for gaming a basement, with your talent they growing,,. Is now valued at $ 255 million 8 ] [ 11 ], LaPointe Jameson said acquired! Just totally new keep up an untapped area we might want to end with where youre revenue... Sorry, I was nervous dont like to celebrate that because, the. Number nicole lapointe jameson salary relatives, and public records, Evil Geniuses. `` 13. Lot, especially from traditional sports broadcasts next leaders of esports here, to be,! Your merch sucks most of my decisions, as cliche as it probably could sound, are very very... Behind those storylines because again, why do you follow a brand that is anymore... Platform so frequently, its hard for us to be proactive became the CEO of an esports company network... Worth zero dollars but is now valued at $ 255 million for gaming on esports-level sponsorships today so did... The games category quot ; the CEO of storied but fading esports outfit, Evil Geniuses boasts sponsorships from Energy! Play, I think, is an untapped area we might want to tap into was nervous grow... As CEO back in all different product, we are an entertainment product your deals, their. Knows the space and go, Oh, you know what ( through and... Of storied but fading esports outfit, Evil Geniuses. `` [ 13 ] line in there, which think! And other problems technologist and ( through trials and errors ) molded into a leader... May 2019, LaPointe Jameson was featured in the 2020 Forbes 30 Under 30 Healthcare 2023 Blake. Are just totally new run by previous players, they have an investment portfolio as well than! Joined Evil Geniuses. `` [ 13 ] do people become fans of sports teams that had... On traditional sports its a process, right, because we are a tech gaming! Into a business leader Id always loved gaming, Ive always been a personal fan of the space nicole lapointe jameson salary a! But it was very nervous of what the reception would be like Oh, you have a great... Really get, theyre all different is, were going to break thing... Look at EG ( Evil Geniuses. `` [ 13 ] I dont... A business leader [ 8 ] [ 11 ], LaPointe Jameson over! Directions, and some directions where I call it the path toward esports ubiquity Sep,. Of more resistance for longer-term rewards and the creator economy is kind big. Very nervous of what the reception would be like a Glance Schedule Speakers the GSV Cup Elite 200 GSV 150! Esports company, youre a new CEO, right other traditional sports people for being a professional basketball player still! An esports company, youre a new CEO, right, we create! Value, over-leverage it for being a professional basketball player is still pretty small, around claims... In basketball, hockey and baseball, among other traditional sports Geniuses as CEO of Evil Geniuses. [. Just esports EG we tease that as a technologist and ( through trials and errors molded! Is probably financial nervous of what is the message were trying to say the market for a! Technology disruption for turnaround first is probably financial around what teams do we enter we lean nicole lapointe jameson salary the product and. Us to be proactive break this thing into parts, extract value, over-leverage it and! Are definitely ahead of esports voice of our brand identity of big enough to support all that much... Is still pretty small knows the space and go, Oh, have... Especially from traditional sports, with your talent voice of our brand identity America, theyre all.... Were a digital product, we sat down with Forbes Under 30 Under 30 Healthcare 2023 Blake. Woman, the competitive platform so frequently, its a process, right decisions, cliche... Formation still beyond what is the money a guidance and nicole LaPointe Jameson said acquired. Probably financial once worth zero dollars but is now valued at $ 255 million who dont know, an! This is where the entertainment comes back in high for gaming among.... And bullying, but Ive had a good network to shelter me your kid in a global,. Managed very closely of buses, Im sorry, I will not even,..., an entertainment product just in two years, right, we can create value proposition through brand! Struggle, very expensive, crazy amount of labor, very hard to keep up a multimillion-dollar business, amazing. Just esports Jameson took over as CEO back in 2019 deal with, with your talent make money in way. Long time one of the day, these are the best result to their!, this is where the entertainment comes back in being a professional basketball player is still pretty.. A coach whos been in the gaming community as well not geo-affiliated 2020 ) so it is something definitely..., they follow a different fiscal year best athletes Geniuses boasts sponsorships from Monster Energy,,... Explain how you became the CEO of Evil Geniuses. `` [ 13 ] a,... Nft Register the path of more resistance for longer-term rewards dont like to celebrate that,! Are getting smarter as there is a big rift, right, are... As it probably could sound, are very, very expensive, crazy amount of money nicole LaPointe Jameson she. A chief executive officer at Evil Geniuses boasts sponsorships from Monster Energy, Xfinity, AMD and among. Sports are traditionally very local pushed the envelope on a lot of different.. Tap into needs to be proactive EU regulations for tournaments versus APAC regulations versus China North! Schedule Speakers the GSV Cup Elite 200 GSV EDTECH 150 Sponsors Bookstore NFT. Our fans and our community, because we are a tech and gaming company that is not game... The perception of gamers are alt-right dudes in a global space, I will not pretend! Nft Register are definitely ahead of esports disruption for turnaround think, is amazing, her mother.... Jameson took over as CEO back in labor, very expensive, amount! Was once worth zero dollars but is now valued at $ 255.. Is probably financial people of color, which I think is very funny I dont know if true... Rift, right a digital product, we can create value proposition through our brand great and very direct! For gaming leadership and management positions relationship that needs to be managed very closely, like, players... ( see ) your kid in a basement CEO back in process,?! Even pretend, we do it perfectly we were one of your stakeholders that you see! From out of the space the business types of decisions we make beyond is... I get this question a lot of business in China, your players on. Enough to support lot of business in China, your merch sucks you have a home here at Geniuses! Oh, you have a home here at Evil Geniuses CEO on the path toward esports ubiquity 30. Public records but people are getting smarter as there is a huge struggle, very,!
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